Introduction
This privacy policy ("Policy") describes how Acubens Digital Marketing Pvt Ltd ("Acubens", "we", "our" or "us") collects, uses, discloses and protects personal data when you visit or use our website https://acubens.in (the "Website"). Please read this Policy carefully to understand our practices regarding your personal data and how we will process it.
What is Personal Data?
"Personal data" means any information that identifies you as an individual either directly or indirectly. This may include your name, postal address, email address, telephone number, account username, payment information and other information that can be linked to you.
Purposes of Processing
We process personal data for the following purposes:
- To provide, operate and improve the Website and our services
- To process enquiries, bookings, and service requests submitted by you
- To send you relevant marketing communications (where you have opted in)
- To comply with legal and regulatory obligations
- To analyse Website usage and improve user experience
- To detect and prevent fraud or unauthorized access
- To respond to requests from public and government authorities
How We Collect Personal Data
We collect personal data in several ways, including:
- Directly from you — when you fill out enquiry forms, register for courses, subscribe to newsletters, or contact us
- Automatically — via cookies and similar tracking technologies as you navigate our Website
- From third parties — such as analytics providers, advertising networks, and payment processors
- From public sources — publicly available information relevant to our services
Cookies and Tracking Technologies
We use cookies and similar technologies to provide core site functionality, remember your preferences, and collect analytics about site usage. Cookies we use include:
- Essential cookies — necessary for the Website to function properly
- Analytics cookies — including Google Analytics (GA4) to understand how visitors interact with our Website
- Marketing cookies — used to deliver relevant advertisements and track campaign performance
- Preference cookies — to remember your settings and preferences
You can usually control and delete cookies through your browser settings. Please note that disabling certain cookies may affect Website functionality.
Sharing Your Personal Data
We may share personal data with the following categories of recipients:
- Service providers — including IT infrastructure providers, payment processors (Cashfree), and marketing platforms acting on our behalf
- Analytics providers — such as Google Analytics for Website usage analysis
- Legal and regulatory authorities — where required by law, court order, or governmental authority
- Business partners — with your consent, where relevant to providing our services
- Business successors — in connection with a merger, acquisition, or sale of assets
We do not sell your personal data to third parties.
International Data Transfer
Personal data we collect may be processed and stored in countries outside your country of residence. Where transfers occur, we will take steps reasonably necessary to ensure appropriate safeguards are in place to protect your personal data.
Data Security
We implement reasonable organisational, technical and administrative measures designed to protect personal data. However, no system can be guaranteed completely secure. If you suspect any security issue relating to your personal data, please contact us immediately.
Retention
We retain personal data only for as long as necessary to provide the Website and services, to comply with legal obligations, resolve disputes and enforce our agreements. Retention periods vary depending on the nature of the data and the purposes for which it was collected.
Children
The Website is not directed to children under 16. If a parent or guardian believes their child has provided us with personal data without consent, please contact us so we can promptly delete such information.
Your Rights
Depending on your jurisdiction, you may have rights regarding your personal data, such as the right to access, correct, update, port, restrict or erase your data, and to object to or withdraw consent for certain processing activities. To exercise your rights, please contact us using the details below. We may require verification of your identity before fulfilling requests.
Automated Decision Making and Profiling
We do not engage in automated decision-making that produces legal or similarly significant effects about you. If we introduce such processing in the future, we will notify you and provide information about how to exercise applicable rights.
Complaints
If you have concerns about our handling of your personal data, please contact us and we will attempt to resolve the matter. You also have the right to lodge a complaint with your local data protection authority.
Contact Information
Changes to this Policy
We may update this Policy from time to time. When we make material changes, we will post a prominent notice on the Website and update the "Last Updated" date above.